The Japanese automaker is getting ready to release its most premium sedan ever, the Prius, but its cars are also getting bumper plates.
The Prius Concept Concept unveiled last month was equipped with two small, silver plaques that were designed to encourage drivers to “make the most of the road.”
The two plaques were part of the company’s “Passion for Humanity” campaign, which aims to get people to drive less, and which was unveiled in a ceremony at Tokyo’s Nippon Budokan Convention Center on Thursday.
The company said the plaques are the first of their kind.
The Prius concept unveiled last week is equipped with a two-tone “Petition for Humanity.”
A second “Pillar of Life” bumper plate is also featured on the car.
The concept is powered by a 2.0-liter turbocharged four-cylinder engine and a 3,600-pound (1,350-kilogram) gross weight.
It also has a “Rookie” rear bumper that comes with the optional “Prius Concept” bumper.
The vehicle’s interior features a red dashboard with red letters, the letters P and C in Japanese, the word “P” in red, and the number one letter in red.
The word “Prium” is also on the dashboard.
The new Prius is expected to go on sale in 2019.
The car’s price tag is not yet known.